Let us proceed to why you need to use blogging as a marketing tactic.
It helps drive traffic to your website.
Raise your hand if you prefer more site visitors. Yes, me too.
Today look at the methods people see your website:
They could type your name right in with their visitor, but that is an market you currently have. They know who you’re, you are on their radar, and that doesn’t help you receive more traffic on top of what you’re currently getting.
You could purchase traffic by getting an email list (don’t you dare!), raging them, and wanting many people open and click through on the emails. But that’s costly and, you realize, illegal.
You could buy traffic by putting a great deal of paid advertisements, which isn’t illegal, but nevertheless quite expensive. And the next you run out of money, your traffic prevents coming, too.
Therefore, how can you drive any traffic? In a nutshell: blogging, social media marketing, and search engines.Here is how it works.
Think about how many pages you can find on your website. Not likely quite a bit, correct? And think about how frequently you update those pages. Most likely not that often, proper? (How often can you probably update your About People page, you realize?)
Well, blogging assists solve both of the problems.
Every time you write a blog post, it’s an additional found site on your own site, which means it’s one more prospect for you yourself to arrive browsing motors and travel traffic to your site in natural search. We’ll enter into more of the advantages of blogging in your SEO a bit later, but it’s also one more stick to Bing and different search engines that the site is active and they must be examining in frequently to see what new content to surface.
Blogging also helps you obtain discovered via cultural media. Each time you create a article, you are creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which supports uncover your business to a new audience that’ll not know you yet.
Blog content also helps keep your social media marketing presence planning — rather than asking your social media marketing manager to produce completely new original material for social media marketing (or making that material yourself), your website may offer as that repository of content. You’re strengthening your social reach with website content create free blog and driving new internet site readers to your blog via your social channels. A serious symbiotic connection, if I really do say so myself.
So, the first advantage of blogging? It can help get new traffic to your website and works strongly with search engines and social media marketing to accomplish that.