Let us proceed to why you should utilize blogging as an advertising tactic.
It helps drive traffic to your website.
Raise your hand if you’d like more internet site visitors. Yes, me too.
Today think about the methods people find your site:
They could form your title proper in to their visitor, but that’s an audience you already have. They free blog hosting know who you are, you are on the radar, and that does not support you receive more traffic on top of what you’re already getting.
You could pay for traffic by getting a contact list (don’t you challenge!), blasting them, and wanting many people open and press through on the emails. But that’s expensive and, you understand, illegal.
You can buy traffic by placing a great deal of paid advertisements, which isn’t illegal, but nevertheless rather expensive. And the 2nd you go out of income, your traffic prevents coming, too.
Therefore, how will you drive any traffic? In short: blogging, social networking, and research motors.Here’s how it works.
Think of just how many pages there are on your own website. Not likely a ton, right? And consider how frequently you upgrade those pages. Probably not that usually, proper? (How often may you really update your About People site, you know?)
Well, blogging helps resolve both of these problems.
Everytime you create a article, it’s one more found page in your website, this means it’s one more prospect for you yourself to arrive searching engines and travel traffic to your web site in natural search. We’ll enter more of the advantages of blogging on your own SEO a bit later, but it’s also yet another signal to Google and other search motors your internet site is active and they should be checking in often to see what new content to surface.
Blogging also assists you get discovered via cultural media. Every time you create a article, you are producing content that people can share on social support systems — Facebook, LinkedIn, Facebook, Pinterest — which supports show your organization to a brand new market that could maybe not know you yet.
Blog content also helps keep your social media marketing presence planning — rather than asking your social media manager to come up with completely new original material for social networking (or producing that material yourself), your blog can function as that repository of content. You’re strengthening your cultural reach with website material and driving new site visitors to your website via your cultural channels. A serious symbiotic connection, if I really do say so myself.
So, the first benefit of blogging? It helps travel new traffic to your website and performs directly with research engines and social media to complete that.